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An eCommerce app development company has to consider multiple aspects, from the latest market trends and technologies to customer expectations and app security, to develop a flawless eCommerce mobile app that performs seam­lessly for its customers.

Here are the top challenges involved in developing eCommerce mobile apps.

Choosing the Right Technology

If you plan to launch your eCommerce app, it is crucial to select the ideal platform – whether you want to go with Android, iOS or choose to invest in a cross-platform app. Developers should identify the target audience before deciding on the operating system for their eCommerce app. The right technology can be selected based on several parameters such as the features to be included, target audience, flexibility, app security, etc.

Creating Marketing Strategy

Many businesses do not have a full grasp of who their target audience is or how to address their specific needs. If you have little to no idea about who you are selling your products or services to, there is a high chance your business won’t be successful.

A thoughtful, well-planned marketing strategy makes all the difference in the success or failure of your eCommerce business. Creating a planned marketing strategy help you showcase your products or services to the right set of audience strategically. You can leverage several useful tools and methodologies for executing your eCommerce sales efficiently.

Adding the Right Features

In order to remain competitive in the market and attract more and more people to the application, business owners need to define and add all the necessary and relevant features within the app to give their users a seamless stay on the app. Any wrong or irrelevant feature in your application can result in your business’ wrong understanding or impression in your customer’s mind. Apart from focusing on the regular features such as shopping cart, search bar, menu bar, it is important to keep the navigation simple and UI intuitive enough to engage the users for long.

App Security

The success of an eCommerce app hinges on customer loyalty and reliability. As your application gets involved in carrying and transferring sensitive information, it is crucial to provide secure online transactions in order to protect the customer’s confidential data. Even a single successful attempt in breaching the customer’s data can lead to a steep decline in reputation, customer base and result in huge business losses. With a continuous rise in cybercrime instances and an increased risk of malware activities, focusing on your app’s security is of utmost importance.

Payment Gateway Integration

A payment gateway is a technology through which the customer and the merchant connect effortlessly with the payment networks. As the technology evolved with time and became more advanced now, customers have a wide range of payment options available to choose from. But like any other technology, payment gateway integration has its share of challenges too, such as card data security, cross-border transactions, multi-currency and regional challenges, and increasing customer expectations. It is recommended to choose your payment options wisely, considering both the convenience and security of your customers.

Most businesses are currently investing in cross-platform app development by partnering with Flutter or React Native app development service providers to target users distributed among both iOS and Android platforms. If you are planning to develop an eCommerce mobile app for your business, make sure to hire experienced app developers from a renowned, well-reputed company that can effectively overcome all the major eCommerce app development challenges and hand you the best eCommerce app for your business.

In order to get a competitive advantage over your competitors, you need to understand whom you are selling to, in other words, who is your target audience.

When you successfully find the right prospects, you’re one step ahead of everyone else in the market. There are many ways of building a highly targeted prospecting list; one of them is the use of LinkedIn automation tools.

Why Use LinkedIn Automation Tools to Create a Highly Targeted List of Prospects?

Before we talk about why you should use LinkedIn automation tools to laser-target prospects, it’s important to understand what exactly this is?

Targeted prospecting is using different filters either on LinkedIn or any other LinkedIn automation tool to find the right people to send them the right message at the right time.

Now back to the point,

With more than 740 million prospects, LinkedIn has become the largest hub of professionals. That’s a lot of prospects associated with different industries and niches.

Finding your ideal prospects among millions of users is challenging. Sure you can do that manually or use LinkedIn’s basic filter, but it’s not that effective and it might take you a lot of time.

With the best LinkedIn automation tools, you can easily filter out the right prospects using the advanced filters.

You cannot only reach the right prospects but also save a lot of precious time.

How to Do Prospecting the Right Way With LinkedIn Automation Tools?

A common mistake that most of the B2B marketers and salespeople make is that they run campaigns without filtering their target audience. They send connection requests and messages to thousands of random prospects which are not even industry-specific.

In turn, they get a very low or almost zero acceptance and response rate. Thus, for effective lead generation, lit is important to laser target the prospects that can be your potential clients in the future.

If you want to run campaigns or do prospecting with safety, read and execute the points below:

Target only relevant prospects
Many people think that targeting every prospect that comes into the way will give them outcomes but this is not how it works.

You need to use LinkedIn automation tools to filter out the right audience that might be interested in your product or service.

Targeting the wrong people is just a waste of time.

Don’t overdo things
Once you have filtered out a list of the ideal prospects, don’t send thousands of connect requests using LinkedIn automation tools. LinkedIn will detect your activity and you will face consequences.

Moreover, when they accept requests, don’t bombard them with sales-y messages, or else they will flag your account as spam. When this happens, LinkedIn will take an action against you, and your account might get restricted or blocked.

No doubt that LinkedIn automation tools are here to perform these tasks but being over-enthusiastic can only bring harm. No tool or technique will guarantee you 100% safe prospecting if you try to cross the line.